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Sellers (Multivendor)

In a multivendor shop, your customers can become sellers: they list their own products in your storefront, earn a net amount from each sale after commission, and withdraw their balance. Etalasse provides the Sellers and Seller Withdrawals menus to manage all of it.

You choose how you earn from sellers: a commission (a percentage or a flat amount per unit), or fixed fees: a monthly stall rent per seller tier, a join fee and a withdrawal fee. See Billing Your Sellers. Etalasse itself takes no percentage of your shop's or your sellers' sales.

These features only appear for shops with the Multivendor switch on in Shop settings, and are available from the Pro plan. Only the shop owner can change sellers, commission, and payouts; staff cannot.

Active seller limit​

The Pro plan includes 20 active sellers, and Enterprise has no limit. Need more? Add 50 sellers per Add 50 sellers add-on from Billing & Plan, without changing plan.

  • Only ACTIVE sellers count. PENDING, SUSPENDED and REJECTED sellers don't use a seat.
  • When every seat is taken, Approve and Reactivate are refused until you add seats or a seller stops being active. With AUTO approval, new applicants are kept as PENDING (no error for the customer) for you to approve later.
  • No seller is ever deactivated because of this limit. If you already have more active sellers than the limit, they all stay active; you just can't activate new ones.

Multivendor settings​

Set these in the Multivendor card of the shop settings:

SettingOptionsWhat it does
Seller approvalAUTO or MANUALAUTO: a customer who applies becomes an active seller immediately. MANUAL: applicants stay PENDING until you approve them. A shop that turns multivendor on now uses MANUAL; existing shops stay AUTO until you change it.
Default commissionPercent or fixed amount per unitUsed for every seller without their own commission. It starts at 0, which means the shop earns nothing.
Minimum withdrawalAmount (Rp)Withdrawal requests below this amount are refused. 0 means no minimum.
Who fulfils seller ordersMe (consignment) or The seller ships their own itemsConsignment: you ship and hand over the orders. Seller ships: sellers see the buyer's name, address, and phone for their own items, add the tracking number, and (Rental shops) hand rentals over and take them back.

These settings sit in their own rows in the Operations group of Shop settings. All are off by default:

RowWhat it holdsPage
Seller promotionsseller vouchers (with your discount and live-voucher caps), and seller plans for Booking shopsSeller Vouchers and Plans
Seller shippingFrom the shop address or From each seller; needs sellers who ship their own itemsShipping per Seller
Chatbuyers chatting with the shop, and with sellersChat

Seller status​

Every seller has one of four statuses:

StatusMeaning
PENDINGApplied, waiting for your approval (MANUAL mode).
ACTIVECan sell, edit products, and withdraw.
SUSPENDEDBlocked by you. Their products are hidden from the storefront and cannot be bought, and the seller cannot add or edit products, upload files, or process orders. They can still see their balance, history, and order list, manage bank accounts, and request or cancel withdrawals, so earnings already credited are never held back.
REJECTEDThe application was refused.

On the Sellers page use Approve (PENDING or REJECTED to ACTIVE), Reject (PENDING to REJECTED), Suspend (ACTIVE to SUSPENDED), and Reactivate (SUSPENDED to ACTIVE). You can add a reason; it is recorded in the activity log and the seller is notified. In the mobile app you can also add a seller manually from an existing customer.

Multivendor seller list with status, available balance and commission, plus a diagram of the Approve, Reject, Suspend and Reactivate actions between statusesSellersApprove sellers, set commission and follow their balanceSellerStatusAvailableCommissionBSBatik SekarSekar AyuPending—10%shop defaultKGKopi GayoRahmat HidayatActiveRp 1.240.0008%RRRumah RajutDewi LestariSuspendedRp 320.00010%shop defaultSTSambal Bu TiniTini SuryaniRejected—10%shop defaultActions in the seller detailPendingPENDINGRejectedREJECTEDActiveACTIVESuspendedSUSPENDEDApproveRejectApproveSuspendReactivate12
The seller list shows (1) status, available balance and commission. In the seller detail, (2) Approve, Reject, Suspend and Reactivate move a seller between statuses.

The seller list shows (1) status, available balance and commission. In the seller detail, (2) Approve, Reject, Suspend and Reactivate move a seller between statuses.

Seller opening hours and holidays​

Sellers can close their store for a while (holiday mode) or set weekly opening hours from Seller Center. In the Sellers list, a closed seller gets an On holiday badge (with "Back on ...") or Closed now. The seller's detail has an Opening hours & holiday section with the status, the message to buyers, the holiday end date, and the weekly schedule. While closed, buyers cannot order that seller's products from the storefront; sales by you and your staff are not affected. Only the seller changes these settings.

The seller's detail also shows their Seller vouchers (when seller promotions are on) and their Pickup address for shipping per seller.

Seller commission​

Commission is calculated on the order line total after the item discount and before tax. For rentals the deposit is excluded: commission and the seller's earnings come only from the rental fee and late fees.

  • Shop default: applies to every seller.
  • Per-seller commission: set a type (Percent or Flat per unit) and value in the seller's detail to override the default. Clear it to follow the shop default again. Changing the shop default only affects later orders.
  • Seller tier commission: while seller billing runs, a seller tier can have its own commission. The order is: per-seller commission, then tier commission, then the shop default.
  • The seller's net earning = line value minus commission. Commission and net amounts are recorded on the order line when it is created, so changing a commission only affects later orders.
  • On a line that uses a seller voucher, commission is taken from the price after the voucher discount.
  • Sellers see the shop commission per transaction line (percent and amount) in Seller Center, and their commission rate on the overview.

Balance and ledger​

A seller's earnings are credited to their balance when the order completes, once per order line:

  • online shop (retail and digital): the order reaches DELIVERED, including digital orders that are delivered automatically after payment
  • POS sale: when the sale is created and already paid
  • F&B: when the bill is paid
  • booking: when its order is DELIVERED, or when a POS booking is created and already paid

If an order that was already credited is later canceled or refunded, the earnings are debited again through a ledger entry. See Orders.

In a seller's detail you can see:

  • Balance: Available (can be withdrawn), Pending earnings (when you use a payout hold), and Total, plus pending withdrawals (the mobile app also shows the ledger total and what was already withdrawn)
  • Ledger: every credit, refund debit, and withdrawal, plus charges paid from the balance and refunded withdrawal fees when you use seller billing. With shipping per seller there are also Shipping fee rows (the fee of parcels the seller shipped, without commission) and Shipping fee returned rows

On the Orders page you can filter orders by seller. The Sellers report summarizes each seller over a date range: gross sales, commission, net, refunds, credited, paid out, and balance.

Seller payouts​

Sellers request a withdrawal from the storefront (the amount cannot exceed their available balance and must be at least the minimum withdrawal). Withdrawal statuses:

StatusMeaning
REQUESTEDRequested by the seller, waiting for you.
APPROVEDYou approved it; waiting for the transfer.
PAIDThe money was transferred to the seller's bank account. Final.
REJECTEDRejected with a reason; the balance goes back to the seller. Final.
CANCELEDCanceled by the seller before approval. Final.

The flow:

  1. the seller requests a withdrawal
  2. you approve (or reject with a reason) in Seller Withdrawals. Only the merchant approves; the Averoa team does not
  3. the money is transferred, then the withdrawal is marked paid with a transfer reference. It is recorded with a payout channel:
    • OWNER: you transfer to the seller's bank account yourself, then press Mark paid and enter the reference.
    • PLATFORM: the Averoa finance team transfers from your shop's online balance. This is only possible while the shop's online balance is still sufficient; otherwise you must pay through OWNER. The Averoa team can also reject a request (with a reason) if there is a dispute.

If you set a withdrawal fee, it is taken from the seller's balance when they request a withdrawal and given back if the withdrawal is rejected or cancelled. The seller still receives the full amount they asked for.

Only REQUESTED requests can be deleted; PAID, REJECTED, and CANCELED withdrawals can no longer be changed.

Seller money that is still held is not counted in the balance you can withdraw yourself in Balance & Withdrawals. Money you pay directly (OWNER) never touches the shop's online balance, while money paid by PLATFORM leaves from that balance.

Seller cancel and refund requests​

Sellers cannot refund buyers themselves. They request a cancel or refund for their own items, and you approve or reject it under Seller refund requests. See Seller Refund Requests.

If the plan is downgraded​

If the shop loses the multivendor feature, seller products stay purchasable (they are part of your catalog), sellers can still see their balance and withdraw, and you can still process withdrawals. What stops: new seller sign-ups and sellers managing their products, sliders, and calendars. Seller billing stops too: holds are lifted, and sellers can still pay unpaid charges.

Sellers versus Resellers​

  • A Seller is a vendor selling their own products inside your multivendor platform.
  • A Reseller is a partner who resells your products. See Resellers.

More seller features​