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Reports

The Reports menu in Dashboard gives merchants a complete picture of business performance — from sales summaries to promotion and delivery reports.

Available report types​

ReportWhat it is for
OverviewA high-level summary of overall business performance
Sales PerformanceSales trends, transaction values, and period comparisons
Product PerformanceBest sellers, slow movers, and per-product contribution
Customer InsightsCustomer behavior, new versus returning customers
OperationsDaily operational metrics for the store
Payment ReportTransaction breakdown per payment method
Inventory ReportStock movement and stock condition
Promotion ReportEffectiveness of coupons, flash sales, and reward programs
Delivery ReportDelivery performance and shipping costs
Profit & LossGross profit, expenses, and your shop's net profit — see Profit & Loss

Revenue figures in every report are shown after refunds.

For customer credit (on account), see Credit reports and ledger.

On Free, reports show the last 90 days; Growth and above have no history limit. See Billing & Plans.

Reports Overview page: date range picker, metric cards, sales trend chart and the report types in the left menudashboard.etalasse.comKopi SenjaWORKSPACEHomeReportsOverviewProfit & LossSales PerformanceProduct PerformanceCustomer InsightsPayment ReportInventory ReportPromotion ReportOverviewARLast 30 daysExport CSVRevenueRp 48.6MPaid Orders1.284Avg Order ValueRp 37.800Items Sold2.910Sales Trend20 Sep – 19 Oct 2026Sales by Status1.380Paid71%Delivered22%Canceled7%213
(1) Pick the date range, (2) read the headline metric cards, (3) open other reports from the Reports menu on the left.

(1) Pick the date range, (2) read the headline metric cards, (3) open other reports from the Reports menu on the left.

How to use reports​

  1. open the Reports menu from the Dashboard navigation
  2. start with Overview to understand the overall state of the business
  3. select the date range you want to analyze
  4. open specific reports (sales, products, customers, and more) to answer more detailed questions
  • review Sales Performance weekly to spot trends
  • use Product Performance before planning restocks or promotions
  • use Promotion Report to judge whether coupons and flash sales actually drive sales
  • reconcile Payment Report with settlements from your payment provider
  • open Profit & Loss at the end of each month to see your real profit after cost of goods and expenses