Getting Started
Your online store can be ready in a few minutes. The path is short: sign up, fill in Your shop, add your first product, then share your store link. Everything else can come later.
Three steps to a store you can share
1. Sign up
Open dashboard.etalasse.com/register, or install the Etalasse app from Google Play. On iPhone and iPad, open m.etalasse.com in Safari (see Using Etalasse on iPhone and iPad).
- Continue with Google is the fastest way: no password and no email verification.
- Sign up with email works too. After you sign up, we send a 6-digit code to your email. Type the code (or tap the link in the email) and you are signed in to the Dashboard straight away, without logging in again.
2. Fill in "Your shop"
One short screen:
- Shop name
- Store address: this is your store link, for example
yourshop.etalasse.com. Etalasse suggests it from the shop name, and you can change it - Kind of business: Retail store, Cafe / Restaurant, Salon / Barber, Rental, Digital products, or Gym & Studio
- Shop WhatsApp number (optional): the number buyers use to chat with your shop
You can change all of it later. The details are in Register.
3. Add your first product
As soon as the shop is created, you are asked to add your first product. A photo, a name and a price are enough. Stock is not asked: the product is saved with Always in stock, so it can be ordered right away.
A new product always starts with Always in stock on. If you want its stock counted, open the product, turn that switch off, then fill in the quantity. Remember, stock 0 means buyers can't order yet.
Not ready? Tap Later. The shop still exists, and Home shows the Add your first product step.
Done: "Your store is ready"
After the first product is saved, the Your store is ready screen shows your store link with these buttons:
- Share on WhatsApp
- Copy link
- View store
- Add another product
Send the link to your buyers, or put it in your Instagram, TikTok and Facebook bio.
What is already switched on in a new shop
So buyers can order right away, a new shop starts with these settings:
| Kind of business | Starter categories | Payment already on | Delivery already on |
|---|---|---|---|
| Retail store and Rental | General (Umum) | Pay on the spot (cash) | Pickup Store |
| Cafe / Restaurant (F&B) | Food, Drinks (Makanan, Minuman) | Pay on the spot (cash) | not used |
| Salon / Barber (Booking) | Services (Layanan) | Pay on the spot (cash) | not used |
| Digital products | General (Umum) | none yet: add your QRIS or bank account first | not used |
The store language is Indonesian by default, so the starter categories have Indonesian names. With these starter settings, buyers order from your store link and pay cash when they collect the order. A Digital products shop needs your QRIS or bank account first so buyers can pay.
What to complete next
The Get your shop selling card on Home shows the steps still open. See The shop guide card.
Three things make the biggest difference:
- Add QRIS or a bank account (optional). Upload your QRIS picture or enter your e-wallet number in Payment Methods, or add a bank account for transfers. The money goes straight to you, with no Etalasse fee.
- Set up delivery. Besides Pickup Store, you can turn on Own delivery or Courier (JNE, J&T, etc.) in Shipping Options. Couriers need your full shop address, down to the village.
- Add your WhatsApp number if you skipped it, in Shop settings → WhatsApp. Buyers use this number to ask questions and confirm orders.
After that, add more products so your store looks full, and place one order yourself from the store link to see the flow from the buyer's side.
By kind of business
- Booking (salon, barber, classes): set up the booking calendar with its sessions and blocked dates.
- F&B: register your tables before the cashier starts serving.
- Rental: fill in the rental terms on every product.
- Gym & Studio: see Setting Up a Gym or Studio.
You can start on the Free plan and move up when you need more features. See Billing & Plans.
Common mistakes
- turning off Always in stock and saving a product with stock 0, then sharing the store link
- sharing the store link before there is a product. The share button warns you first, see Check before you share
- turning on bank transfer with no bank account. Buyers only see the transfer option once the shop has a bank account
- turning on couriers while the shop address is incomplete