Overview
The Etalasse Dashboard is the merchant control center. It is where businesses manage products, stock, promotions, payments, customer information, and operational setup.
For most merchants, this is the first authenticated workspace they will use after login and the main place where launch-readiness is managed.
Who should use Dashboard
- merchant owners
- operations staff
- product and catalog managers
- inventory teams
- admin users handling merchant configuration
The short menu and All features
The Dashboard has many pages, but only a few are used every day. So the menu comes in two parts: a short menu with the pages you use most, and an All features page with everything.
The short menu
A new shop starts on the short menu. For a Retail shop it holds:
Home · Orders · Products · Customers · Cashier · Promo · Reports · Online store · Settings, then All features at the bottom.
It adapts to the kind of business:
| Kind of business | What differs |
|---|---|
| F&B | adds Tables & kitchen |
| Booking | adds Booking schedule |
| Rental | adds Rentals |
| Digital products | no Cashier |
| shops with the Memberships & passes or Check-in feature | adds Members and Check-in |
Cashier on the short menu opens your shop's cashier app (POS) in a new tab, the same as the Open cashier button. The cashier signs in there. Its settings are not gone: open POS Config from All features, from the full menu (the Team & branches group), or from the search box.
At the bottom of the menu is a button to switch:
- Shorten the menu: use the short menu
- Show the full menu: go back to the full menu
Shops that existed before the short menu keep the full menu until the owner taps Shorten the menu. No page is lost: every page can still be opened from All features and from the search box.
All features
The All features page shows everything your shop can use, grouped by what you want to do. A Search a feature box sits on top, for example type "stock" or "coupon".
- Pages that do not apply to your shop type are not shown, so the list is shorter.
- Pages locked by your plan carry a lock and the plan name, for example Growth plan or Pro plan.
Pinning a page to the menu
Do you often use a page that is not on the short menu? Open All features and tap the pin icon (Pin to menu) on that page. It then shows in the menu under Pinned. Tap again (Unpin from menu) to remove it.
- You can pin up to 30 pages.
- Nothing is pinned or unpinned automatically. The menu only changes when you change it.
- The shop owner's choice is saved with the shop, so it stays the same when you open the web Dashboard on another device. Staff keep their own choice in their own browser.
- The pages the owner pins are also used as the Home shortcuts in the Dashboard app. See the section below.
In the Dashboard app (phone)
The app has an All features tab with the same groups and search. For pages you use often, set Favourites on Home: up to 7 shortcuts on Home, and All features is always the 8th.
The Home shortcuts in the app now use the same list as the pages pinned in the web Dashboard:
- From web to app. Pages the owner pins on the web show first on Home in the app, in the same order. The remaining places (up to 7) are filled with the default shortcuts for your kind of business. This applies on a phone whose shortcuts were never edited.
- From app to web. When the owner edits Favourites on Home in the app, the choice is saved with the shop and shows under Pinned in the web menu. A shortcut removed in the app is unpinned from the web menu too.
- After you edit on a phone. That phone shows exactly the list you set there. Pages pinned on the web afterwards do not add shortcuts on that phone by themselves.
- Pages that only exist on the web stay pinned on the web. The app does not remove them.
- Only the owner changes the shop's list. Staff see the shop's shortcuts in the app, and changes they make are saved on their own phone only.
Menu groups
The full menu and the All features page use the same groups, named by the job to do:
| Group | What is in it |
|---|---|
| Home and Reports | the shop summary, and Reports on sales, products, customers, payments, inventory, promotions, deliveries and profit & loss |
| Selling | Orders, Unpaid carts, Complaints, Tables & kitchen (F&B), Bookings and Rentals |
| Catalog | Products, categories, add-ons, bundles, price rules, wholesale tiers, label printing, product reviews |
| Stock & suppliers | Low Stock, Inventory, Stocks, Stock Adjustments, Stock count, Purchase Orders, Stock Transfers and Suppliers |
| Customers & loyalty | Customers, customer segments, Members, Check-in, Resellers, Member Levels and their rewards, point rewards, challenge rewards, the referral program and customer notifications |
| Promotions & marketing | Coupons, automatic promotions, flash sales and the Marketing Center (with Related products, the content calendar, WhatsApp automations and broadcasts) |
| Online store | Shop settings, storefront analytics, banners, the media library, FAQs, shop policies, blogs, Custom Domain, shop links, shop catalogs, sellers, chat and Buyer reports |
| Finance | Payment Methods, Shipping Options, Bank Accounts, Balance & Withdrawals, Receivables and Expenses |
| Team & branches | Staff, Staff Attendance, Payroll, staff PINs, commission, POS Config, cashier shifts, Branches, Business Features and the Activity Log |
| Etalasse AI | Etalasse AI and AI Balance |
| Account | Account settings, Security, and Billing & Plan |
| For developers | MCP Console and Webhooks. Access tokens are in Account settings → Access Tokens. In the Dashboard app, all of it is under Account → For developers. Skip it if you are not connecting Etalasse to another app |
Several menu names changed so they are easier to understand. The Indonesian names changed the most; the English names changed where shown:
| Old name | Indonesian name now | English name now |
|---|---|---|
| Penjualan / Sales (menu) | Pesanan | Orders |
| Konfigurasi Toko, Profil Toko / Shop Config, Shop Profile | Pengaturan toko | Shop settings |
| Biaya (in the app) | Pengeluaran | Expenses |
| Supplier | Pemasok | Suppliers |
| Peringatan Stok / Stock Alerts | Stok menipis | Low Stock |
| Stok Opname / Stock Opname | Hitung stok | Stock count |
| Pesanan Pembelian | Belanja ke pemasok | Purchase Orders |
| Keranjang / Carts | Keranjang belum dibayar | Unpaid carts |
| Laporan Pelanggan / Customer Reports | Aduan pembeli | Buyer reports |
| Domain Kustom | Alamat toko sendiri | Custom Domain |
| Cross-sell | Produk terkait | Related products |
| Ekspedisi / Shop Courier / Pickup Store | Kurir (JNE, J&T, dll.) / Antar sendiri / Ambil di toko | Courier (JNE, J&T, etc.) / Own delivery / Pickup Store |
| MCP Console, Webhooks, API tokens | gathered under Untuk developer | For developers |
| Settings (account) | Akun saya | Account settings |
Typical workflows
- review business performance after login
- complete merchant identity and operational setup
- add and organize products
- configure payment methods and shipping
- review inventory, orders, and reports
- launch campaigns through the Marketing Center, coupons, flash sales, or reward programs
- ask AI Chat for quick analysis or content help
- withdraw sales proceeds through withdrawals
What a new shop should do first
- add the first product
- share the store link
- complete the steps on the Get your shop selling card on Home
- add your QRIS or bank account, and set up delivery
- add more products
See Dashboard Getting Started.