Member Levels
Use Member Levels to create customer tiers based on total spend, as the foundation of a retention strategy. This menu used to be called Memberships.
Not membership passes
Member Levels are loyalty tiers customers reach by spending. To sell paid memberships with a validity period or credits, use Memberships & passes.
The Member Levels feature is available depending on your subscription plan. If your plan does not include it, the menu shows a lock icon with "Not available on your plan" — see Billing.
What is on this page
- a member level table with image, Membership Name (sortable), Grade, and Status (Active/Not Active) columns
- actions to add, edit, and delete member levels
Member level form fields
- Membership Name (required) — the tier name
- Grade (required) — the tier order number (higher means a higher tier)
- Minimum Transaction — the spending threshold for a customer to reach this tier
- Color — the tier color (hex code)
- Status — Active or Not Active
- Image — the tier image
Typical workflow
- define the member level structure (for example, ascending from the lowest to the highest Grade)
- create each tier with its name, Grade, and Minimum Transaction threshold
- give each tier a color and image so customers can recognize it
- attach benefits to each tier through Member Level Rewards
Good practice
- keep each level's promise easy for staff to explain
- make the Minimum Transaction thresholds between tiers feel achievable
- align each tier's benefits with real operational capacity